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So, what's in a logo?

When you hear the name of a famous brand, there’s probably something that happens without you even realizing it: you conjure up the company’s logo colors in your mind.


Starbucks: green and white. Ikea: blue and yellow. FedEx: purple and orange.

Color has such a powerful effect on our brains!

Think about it – the colors you choose for your logo will not only give people certain feelings, but they’ll tie those feelings back to your brand.

With that in mind, you’ll want to choose the right logo color combination and understand what colors work best together.

To keep your logo simple and memorable,

aim to use no more than three colors, with one of those colors being either black or white.

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